Responsibilities:

• Manage day-to-day activities on accounts and projects.
• Add value, maintain and grow the business by ensuring client satisfaction and the successful pitching and winning of new business.
• Participate in new business development and support organizational initiatives.
• Act as the primary day‑to‑day client contact for all digital and social requests, ensuring smooth communication, proactive counsel, and consistent delivery across all workstreams.
• Develop and cultivate strong relationships with clients and external audiences, maintaining clear and consistent communication between the client and account team.
• Manage day‑to‑day client projects and events, ensuring all work meets client objectives, delivers value, and aligns with broader PR and communications strategies.
• Recommend and implement initiatives that enhance public perception of the client, ensuring all digital activity supports reputation, storytelling, and brand positioning.
• Partner with clients and other communications firms (including creative and advertising agencies) to develop and execute integrated communications plans.

• Lead the development of monthly content calendars that are PR‑led, strategically timed, trend‑aligned, and built around strong hooks and storytelling opportunities.
• Create materials such as content calendars, ad‑hoc social posts, pitch emails, influencer profiles, reports, and simple content creation as needed.
• Draft reactive and ad‑hoc social content in response to breaking news, cultural moments, or client announcements.
• Manage FINN’s travel social media channels, coordinating with the marketing team to maintain global brand consistency and develop creative concepts and content series.
• Conduct social listening for prospects and clients, producing insight‑driven reports with strategic recommendations.
• Develop complete digital communications plans for clients, ensuring alignment with PR narratives and measurable objectives.
• Stay up to date with social media trends, platform updates, and cultural moments, sharing relevant insights with the wider PR team.
• Manage and facilitate social media communities.

• Build and maintain strong relationships with influencers, talent agents, and key industry partners, acting as a trusted point of contact.
• Liaise with content creators to place positive stories about the client across social media, ensuring alignment with brand messaging and PR goals.
• Pitch and shape creator trips from concept to execution, ensuring alignment with client objectives and narrative direction.
• Advise clients on creator selection for destination and resort experiences, providing rationale grounded in audience fit, performance data, and brand safety.
• Oversee end‑to‑end management of creator campaigns and trips, including sourcing talent, conducting vetting and brand‑safety checks, negotiating deliverables and fees, drafting contracts and briefs, and ensuring seamless delivery.
• Maintain and regularly update FINN’s preferred influencer list, ensuring accuracy, relevance, and diversity of talent.

• Produce monthly social media reports, analyzing performance data and delivering clear, executive-level insights and recommendations.
• Translate data into actionable strategy, articulating what worked, why, and how learnings should inform future campaigns.
• Develop materials on complex topics, including data-driven insights, performance analysis, and strategic recommendations.
• Confidently utilize social media management and analytics tools such as Sprout Social, Tagger, Meta Business Suite, Hootsuite, and Meltwater to schedule content, track trends, conduct audience research, and analyze competitors.

• Manage paid social amplification through Meta, ensuring content reaches target audiences and supports campaign objectives.
• Support the integration of paid, earned, and owned strategies to amplify PR narratives and maximize reach.

• Partner closely with the Senior Vice President of Digital to support the growth of the Travel Digital Division, contributing to capability building, new business efforts, and cross-agency integration.
• Develop tailored growth plans for junior team members, provide coaching, feedback, and development opportunities.
• Lead training sessions to build team capability in tools such as Tagger and identify strong creator opportunities.
• Lead training sessions to build team capability in tools such as Tagger and identify strong creator opportunities.
• Attend industry events, capture insights, and share actionable learnings with the wider team.
• Demonstrate meticulous attention to detail and strong client management skills.
• Operate as a resourceful, proactive, and creatively driven problem-solver.
• Contribute as a collaborative team player, fostering a positive, solutions-oriented culture.

• Support new business efforts by contributing to proposals, social strategies, audits, and creative ideas that amplify PR narratives.
• Research, assist, and present new business proposals, including social media research and audits for prospects.
• Manage account administration duties such as billing, financial reporting, and budget ownership.

• Maintain high proficiency across digital tools and platforms, with the ability to learn new systems quickly.
• Bring strong commercial awareness, connecting creative thinking to measurable business impact.
• Supervise, motivate, and develop junior team members.
• Effectively manage high-pressure situations and competing priorities.
• Contribute to new business pitches and strategic recommendations.
• Be available to travel for client meetings, events, and creator trips as needed.
• Demonstrate understanding of financial and performance management principles.

• Entrepreneurial mindset, team player, and enthusiasm about their work.
• Demonstrates professionalism, honesty, integrity, and trustworthiness.
• Has strong communication skills, high quality of work, staff management, staff development, good presentation and creative problem-solving skills.

• Minimum of 4+ years’ experience within an agency or PR environment
• Demonstrated expertise in digital communications
• Strong knowledge of influencer relations
• Solid understanding of public relations
• Broad awareness of industry trends and best practices
• University degree or equivalent experience required