VP, Digital & Social Strategy
Location: Chicago, Detroit, or Minneapolis

As Vice President, Digital & Social Strategy, you are an architect of our digital, social, and influencer future. You will bridge the gap between bold creator culture and rigorous, data-driven strategy to solve complex business challenges for our brands. As a "social-first" authority, you will serve as a high-level counselor to C-suite clients, an early adopter of AI-driven transformation, and a mentor to the next generation of digital pioneers.

You’ll join a high-momentum team, bridging the gap between bold creator-culture partnerships and technical, data-driven rigor to solve complex business problems for a premier client roster. Whether based in Chicago, Detroit, or Minneapolis, you will serve as the definitive "social-first" authority across our hybrid PR, creative, influencer, and paid media teams—acting as a high-level counselor to C-suite clients, an early adopter of AI-driven transformation, and a mentor who empowers the next generation of award-winning digital thinkers and makers.
 

Responsibilities:

• Manage day-to-day digital and social activities and deliverables, including multi-channel content calendars, high-impact creative, creator and influencer plans, and sophisticated paid-social integrations.
• Lead the development of digital ecosystems, moving beyond simple execution to build strategies rooted in social-first insights and business objectives.
• Act as a trusted advisor and primary digital lead for clients, proactively recommending channel architectures and content frameworks.
• Utilize social listening and data mining tools to uncover opportunities and actionable white space for brands.
• Serve as the connective tissue between PR, creative, influencer, and paid media teams to ensure digital strategy makes the entire agency’s work more effective.
• Research, pilot, and apply emerging technologies and AI tools/agents to give clients a competitive edge.
• Oversee account administration duties including resource allocation, monthly billing, and budget forecasting to ensure profitability.
• Mentor junior team members, teaching the "why" behind the strategy and setting a high bar for professional digital fluency.

Requirements:

• 10+ years in a fast-paced agency or corporate experience, with a proven history of scaling digital and social practices
• Proven track record of contributing to high-impact, award-winning digital campaign
• A master at translating intricate market intelligence into sharp, actionable briefs and visionary brand roadmaps
• Deep, hands-on knowledge of platform algorithms, creator economies, and the technical mechanics of the modern web
• A self-starter with the executive presence to lead rooms, the patience to mentor talent, and the organizational discipline to manage high-stakes workstreams and budgets
• Highly proficient in social listening and analytics tools, with an active passion for AI-driven productivity and strategic rigor
• Experience drafting and pitching new business proposals for new and organic client growth

About FINN Partners:

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to nearly $200 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company’s record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy.

With more than 1,300 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world. Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Washington D.C. and Yangon.

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